Most guides on starting a firewood business are written by people who've never stacked a cord. This one comes from the team behind SPLITS and Woodbourne Boys — New York City's top-rated firewood operation. Here's what actually matters.
"Firewood company" covers three very different businesses. Bulk local delivery — cords and half cords dropped in driveways — is the easiest to start and the hardest to differentiate. Wholesale supply — pallets and trailer loads to restaurants, retailers, and distributors — rewards consistency and logistics. Packaged retail firewood — branded, shelf-ready units — has the best margins and the highest bar. Pick one to start. The wood is the same; the economics are not.
Your cost of goods is set the day you buy logs. Build relationships with loggers, arborists, and land clearers before you build anything else, and learn your species cold: ash lights easy and burns clean, hickory and oak carry the heat, cherry and apple sell on aroma. Single-species inventory sells at a premium; mystery mixed loads sell at a discount. Buy by the log-truck load when you can — splitting your own is where the margin hides.
The number one complaint in this category is wet wood sold as "seasoned" — logs at 30–50% moisture that smolder and smoke. Kiln drying fixes that and changes your business: consistent moisture spec, pest-free certification (required in many states for retail and for moving wood across quarantine lines), faster inventory turns, and access to customers who've been burned before — figuratively. If you can't afford a kiln on day one, plan your yard for proper seasoning and buy a moisture meter. Never sell a number you didn't measure.
Sixteen-inch is the all-around standard, but the money is in matching the cut to the customer: 12" shorties for small fireboxes, 8" for stoves and smokers, 6" minis for portable pizza ovens, 3" chunks for backyard smokers. Same with split sizes — thin 2–3" pizza splits light fast and run hot; oversized country splits burn long. A customer who gets the right cut for their setup reorders. A customer who gets whatever came off the splitter doesn't.
If you want shelf placement, your unit has to survive a forklift, stack clean, carry comfortably, and sell itself at six feet. That's structure (corrugated box or sealed bag with handles), airflow (vent holes so the wood stays dry), visibility (let the buyer see the wood), and branding (the aisle is full of clip-art flames — be the one that doesn't look like a commodity). It's why we built the Signature SPLITS Box the way we did, and it's the difference between $6 bundles and premium packaged firewood.
Firewood is regulated more than people expect. Invasive-pest rules restrict moving untreated wood — sometimes to within 50 miles, sometimes across county or state quarantine lines — and heat-treatment certification is the usual path around them. Cord laws govern how you advertise volume; "face cord" and "rick" get sellers fined in some states. Check your state's department of agriculture and weights-and-measures office before your first sale, not after your first complaint.
Survey data from our own customer base says price ranks last among purchase drivers — burn time, aroma, and dryness rank first. Customers pay for wood that lights easily, burns clean, and shows up when promised. Underpricing doesn't win the quality buyer; it just signals you're the same as the guy on Craigslist. Cost out your cord all-in — logs, drying, labor, packaging, delivery, returns — and price each channel separately: bulk, wholesale, retail, and gift formats are four different price points on the same tree.
Fire pits, pizza ovens, and backyard cooking turned firewood into a repeat purchase — an estimated 9.4 million new fire pits were installed in the US between 2022 and 2025, and every one needs fuel. Capture contact info on the first order, make reordering one message, and treat restaurants and venues as accounts to be serviced, not as deliveries. Predictable repeat volume is what makes the rest of the business plannable.
This business is logistics wearing flannel. The wood is the easy part — the hard part is drying capacity, route density, seasonal cash flow, and standing out in a category nobody has branded. That last one is also the opportunity: there is still no Jealous Devil of firewood on most shelves. Someone is going to own that position in your market.
We license the SPLITS system to firewood operators — the brand, the packaging, the app, the website, the marketing, and the setup playbook. Higher margins, less guesswork, a category-leading brand on day one. We also acquire firewood companies outright.